The Cookbook Creation Retreat is a four day course designed to give you a comprehensive look at how to create a cookbook from scratch. You will gain understanding of all processes associated with developing, submitting, selling and marketing your own cookbook. You will also learn from and make connections with a James Beard award-winning chef and cookbook author, top-notch marketing gurus and publishing insiders. Because this is a hands-on intimate retreat, we will not take more than 25 people. This way you will have the greatest access to our culinary, marketing and publishing experts.
WHO SHOULD ATTEND
• Chefs who want to showcase their fantastic recipes
• Manufacturers who want a cookbook featuring their product line
• Tourist Destinations who want to highlight their local cuisine
• Restaurateurs who want to promote their restaurant
• Fitness & nutrition experts who want to promote a healthy lifestyle
• Non-profit organizations who want to do a cookbook fundraiser
• Anyone who has an idea for a cookbook and wants to know how to get it done
Workshops will take place at the Highlights Foundation retreat center, the former home of the Founders of Highlights for Children® magazine, in the beautiful Pocono Mountains near Honesdale, Pennsylvania. The campus consists of the Founders' farmhouse, twenty-one cabins, a lodge, and a 5,200-square-foot conference center known as The Barn at Boyds Mills.
See Campus Video > https://www.youtube.com/watch?v=pMbjREr9CsI
Farm-style meals are prepared by a top-notch chef and mealtimes are a great time for lively discussion and networking. Snacks and drinks are always available for late-night or early morning cravings. They will accommodate any dietary restrictions you may have. Of course this retreat will have a well known James Beard chef on hand as well, who will do chef demos and cook up a few special meals just for us. Can't beat that!
CHEF DOUGLAS RODRIGUEZ, the globally acclaimed Godfather of Nuevo Latino Cuisine, blazed the trail and has inspired Chefs around the world with his culinary creativity changing the image of Latino food in America. Newsweek selected Rodriguez as one of the 100 Americans that will influence the coming millennium. He received the prestigious James Beard Foundation's Rising Star Chef of the Year Award in 1996 and was nominated by the James Beard Foundation for Best Chef South Florida in 2008 and 2009. Rodriguez was one of the distinguished culinary elite to be featured on Top Chef Masters on Bravo. Rodriguez is a renowned restaurateur opening many acclaimed locations his current portfolio contains MojitoBar in Miami & Sunrise, Florida and Alma de Cuba in Philadelphia, PA . Douglas has written 6 cookbooks - Nuevo Latino, Latino Ladles, Latin Flavors on the Grill and The Great Ceviche Cookook.
DARLENE TENES is the founder of CasaQ, a Hispanic Lifestyle Company that creates and curates cultural gifts, events and travel to people who embrace the Latino culture. Since 2003 Ms. Tenes has been a regular contributor on NBC Bay Area and CBS-5 in the San Francisco Bay Area as a Marketing and Lifestyle expert and online as an eHow Food Expert. Known for her micro-history lessons and quick wit she became a favorite guest sharing recipes, entertaining tips and more with the television audience. She co-hosted the annual CasaQ / NBC Bay Area Best Darn Tamale contest for 8 years and was featured on PBS Heirloom Meals. Her marketing methods have been featured in Guerrilla Marketing - Job Escape Planbook by Jay Conrad Levinson and Andrew Neitlich, Visual Marketing book by David Langton and Anita Campbell and 501 Ways to Roll Out the Red Carpet for Your Customers by Donna Cutting.
4 Days / 3 Nights - All Inclusive
April 25-28, 2019
• Cookbook Creation Curriculum (See Agenda)
• Private Cabin or Hotel Lodging
• Moka Origins Chocolate & Calkins Creamery Tours
• All Meals, Snacks & Beverages
• All Ground Transportation
• Airport transfers from EWR, AVP, PHL or JFK
If you have any questions, Jo Lloyd will be happy to provide any additonal information you may need. Contact her at Jo.LLoyd@highlightsfoundation.org